Boatsetter
Boatsetter – a platform for renting boats and yachts across the USA. The platform serves three types of users: boat owners, captains, and renters.
Details
Company
Boatsetter
Industry
Airbnb for Boat
Timeline
6 month
What i did
As the UI/UX designer on this project, I played a central role in transforming the Boatsetter platform into a modern, user-friendly product. My contributions included
My Role
UI UX Designer
Boatsetter
Boatsetter – a platform for renting boats and yachts across the USA. The platform serves three types of users: boat owners, captains, and renters.
Details
Company
Boatsetter
Industry
Airbnb for Boat
Timeline
6 month
What i did
As the UI/UX designer on this project, I played a central role in transforming the Boatsetter platform into a modern, user-friendly product. My contributions included
My Role
UI UX Designer
Boatsetter
Boatsetter – a platform for renting boats and yachts across the USA. The platform serves three types of users: boat owners, captains, and renters.
Details
Company
Boatsetter
Industry
Airbnb for Boat
Timeline
6 month
What i did
As the UI/UX designer on this project, I played a central role in transforming the Boatsetter platform into a modern, user-friendly product. My contributions included
My Role
UI UX Designer
The Problem
Understanding and addressing the core issues of the platform was critical to enhancing the user experience and operational efficiency. Key challenges included
The Problem
Understanding and addressing the core issues of the platform was critical to enhancing the user experience and operational efficiency. Key challenges included
design system
Web and mobile interfaces developed chaotically, leading to issues with maintenance and scalability. Developers spent extra time creating non-unified solutions.
design system
Web and mobile interfaces developed chaotically, leading to issues with maintenance and scalability. Developers spent extra time creating non-unified solutions.
Communication
The absence of an internal chat made communication between renters, captains, and boat owners difficult. Users relied on external messaging apps, which complicated the rental process and led to misunderstandings.
Communication
The absence of an internal chat made communication between renters, captains, and boat owners difficult. Users relied on external messaging apps, which complicated the rental process and led to misunderstandings.
boat screen
A complicated and confusing user experience on the boat screen led to customer dissatisfaction. Information about boats, pricing, and additional parameters was displayed incorrectly or incompletely.
boat screen
A complicated and confusing user experience on the boat screen led to customer dissatisfaction. Information about boats, pricing, and additional parameters was displayed incorrectly or incompletely.
Process
To resolve these challenges, a structured and iterative design process was implemented, focusing on collaboration, testing, and refinement:
Process
To resolve these challenges, a structured and iterative design process was implemented, focusing on collaboration, testing, and refinement:
Product audit
Conducted an analysis of the current interface state on web and mobile platforms. Collected user feedback through interviews, reviews, and analytics. Identified key areas for improvement: the design system, internal chat, and boat screen UX.
Product audit
Conducted an analysis of the current interface state on web and mobile platforms. Collected user feedback through interviews, reviews, and analytics. Identified key areas for improvement: the design system, internal chat, and boat screen UX.
Design system
Created guidelines for grids, typography, color palettes, and spacing. Built a component library, including buttons, forms, custom elements, and interactive modules. Provided developer documentation with clear instructions for component use.
Design system
Created guidelines for grids, typography, color palettes, and spacing. Built a component library, including buttons, forms, custom elements, and interactive modules. Provided developer documentation with clear instructions for component use.
Internal chat
Designed and tested an internal messenger for user communication. The chat supports core functions: messaging, viewing conversation history, and quick booking actions.
Internal chat
Designed and tested an internal messenger for user communication. The chat supports core functions: messaging, viewing conversation history, and quick booking actions.
Boat screen
Redesigned the boat page with a focus on clear and complete display of information: pricing, booking details, and boat parameters. Improved page structure for quick access to key data. Optimized the processes for editing and canceling bookings.
Boat screen
Redesigned the boat page with a focus on clear and complete display of information: pricing, booking details, and boat parameters. Improved page structure for quick access to key data. Optimized the processes for editing and canceling bookings.
Testing
Conducted multiple rounds of usability testing with real users. Insights gained were used to make final adjustments to UX and UI solutions.
Testing
Conducted multiple rounds of usability testing with real users. Insights gained were used to make final adjustments to UX and UI solutions.
Results
The results of this project demonstrated significant improvements across multiple aspects of the platform
Results
The results of this project demonstrated significant improvements across multiple aspects of the platform
Product audit
Reduced development time: The introduction of the design system decreased time spent on developing new features by 30%. Improved interface consistency: All product elements became uniform, enhancing brand perception and user trust. Enhanced communication: The internal chat improved user interactions by 40%, reducing the number of support requests. Optimized user experience: The updated boat screen improved information clarity, reducing booking cancellations and increasing user satisfaction. Positive feedback: Negative reviews decreased by 20%, and booking conversion rates increased.
Product audit
Reduced development time: The introduction of the design system decreased time spent on developing new features by 30%. Improved interface consistency: All product elements became uniform, enhancing brand perception and user trust. Enhanced communication: The internal chat improved user interactions by 40%, reducing the number of support requests. Optimized user experience: The updated boat screen improved information clarity, reducing booking cancellations and increasing user satisfaction. Positive feedback: Negative reviews decreased by 20%, and booking conversion rates increased.
Results
The subscription interface was overloaded with information, confusing users, and leading to a lower conversion rate.
Results
Achieved a 15% increase in conversions and streamlined the subscription process, reducing friction and completion time in the user journey.
Results
The subscription interface was overloaded with information, confusing users, and leading to a lower conversion rate.
Results
Achieved a 15% increase in conversions and streamlined the subscription process, reducing friction and completion time in the user journey.
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