McAfee
Known for it's innovations, the company uses AI and advanced technologies to ensure digital safety.
Details
Company
McAfee
Industry
Cybersecurity
Timeline
23-2024
What i did
Created a unified Design System across all products, streamlined mobile app flows, and improved usability. Conducted user research, competitor analysis, and integrated insights into designs. Collaborated with teams to align design with business goals, enhancing user engagement and business performance.
My Role
Product Designer
McAfee Case Study
Development and implementation of a unified design system and optimization of key interfaces to improve user experience and achieve business results.
Problem
Inconsistent design across products led to a poor user experience and complex maintenance. Overloaded screens, small text, and complex flows made interfaces unintuitive for users. The lack of a unified design system slowed development and hindered efficiency.
Solution
Conducted a detailed audit of product interfaces to identify inconsistencies. Created a unified design system with 520+ components, simplified key screens like navigation and subscription through A/B testing, and implemented a universal dark theme meeting accessibility standards.
Methods
Conducted 20+ on-site user interviews, validated interface simplifications through A/B testing, analyzed heatmaps and behavioral data to identify user issues, and collaborated with developers by providing detailed documentation for seamless implementation.
Results
The implementation of a unified design system and key interface optimizations led to measurable improvements
Mobile Dashboard
Development and implementation of a unified design system and optimization of key interfaces to improve user experience and achieve business results.
Problem
The dashboard had a cluttered layout, making it hard for users to quickly understand their protection status or access essential features.
Solution
Simplified the dashboard layout by creating a clear visual hierarchy, introduced actionable cards like "Check your Wi-Fi" and a protection score for instant insights, and consolidated security features into intuitive categories.
Results
This redesign led to a 12% increase in user engagement, a 23% improvement in user satisfaction, and a 21% reduction in support tickets related to dashboard navigation.
Mobile Subscription
Development and implementation of a unified design system and optimization of key interfaces to improve user experience and achieve business results.
Solution
Simplified subscription options by emphasizing the "best value" plan with clear visuals, refined pricing display and call-to-action buttons through A/B testing, and removed distractions to focus on a single primary action.
Mobile Subscription
Development and implementation of a unified design system and optimization of key interfaces to improve user experience and achieve business results.
