We believe that great design goes beyond aesthetics, it is a powerful tool for communication and connection. Guided by a philosophy of thoughtful design, we delve deep into the essence of every project, ensuring that our work not only meets but exceeds your expectations. Each creation is a testament to our commit
From web design and art direction to motion design, branding, and development – we explore diverse creative realms. Our team carefully listens to your needs and collaborates with you to achieve your goals.
Details
Company
Mash Quartz
Industry
Mash
Timeline
2024
What i did
Branding Art & Design Direction Motion Web design
My Role
Development and implementation of a unified design system and optimization of key interfaces to improve user experience and achieve business results.
Problem
Inconsistent design across products led to a poor user experience and complex maintenance. Overloaded screens, small text, and complex flows made interfaces unintuitive for users. The lack of a unified design system slowed development and hindered efficiency.
Solution
Conducted a detailed audit of product interfaces to identify inconsistencies. Created a unified design system with 520+ components, simplified key screens like navigation and subscription through A/B testing, and implemented a universal dark theme meeting accessibility standards.
Methods
Conducted 20+ on-site user interviews, validated interface simplifications through A/B testing, analyzed heatmaps and behavioral data to identify user issues, and collaborated with developers by providing detailed documentation for seamless implementation.
Results
The implementation of a unified design system and key interface optimizations led to measurable improvements
Development and implementation of a unified design system and optimization of key interfaces to improve user experience and achieve business results.
Problem
The dashboard had a cluttered layout, making it hard for users to quickly understand their protection status or access essential features.
Solution
Simplified the dashboard layout by creating a clear visual hierarchy, introduced actionable cards like "Check your Wi-Fi" and a protection score for instant insights, and consolidated security features into intuitive categories.
Results
This redesign led to a 12% increase in user engagement, a 23% improvement in user satisfaction, and a 21% reduction in support tickets related to dashboard navigation.
Development and implementation of a unified design system and optimization of key interfaces to improve user experience and achieve business results.
Solution
Simplified subscription options by emphasizing the "best value" plan with clear visuals, refined pricing display and call-to-action buttons through A/B testing, and removed distractions to focus on a single primary action.
Development and implementation of a unified design system and optimization of key interfaces to improve user experience and achieve business results.
